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WordPress Website Optimization: 10 Tips to Follow in 2023 

Soumi Biswas July 12, 2023 8 MIN READ

Web Development


Did you know that WordPress Website Optimization can be your secret weapon for business success? Yes, you heard it right! When you optimize your WordPress website, you’re not just improving its speed and performance. You’re also enhancing the user experience, boosting your search engine rankings, and increasing your conversion rates. Now, isn’t that a game-changer?  

Studies show that a staggering 40% of visitors abandon a website if it takes more than three seconds to load. (Source: Forbes Advisor) So, ask yourself, is your site optimized for speed and performance? Well, if it’s not then it’s time to unlock the full potential of your website through WordPress Website Optimization service.  

But before delving deep into the world of WordPress Website Optimization, it’s essential to understand the platform’s current standing and industry trends.  

Here are some key trends that highlight the significance of WordPress in today’s digital landscape.  

WordPress as CMS (Content Management System) H3 

“WordPress now powers 63.2% of websites.” – W3Techs  

Market Share

Did You Know? 

“WordPress has 64.3% of the global CMS market share.” – CodeinWP 

The Dominance of WordPress Over the Years

Well, the growth of WordPress’ market share is highly impressive. Here’s how these CMS played out over the last five years: 

2022 2021 2020 2019 2018 2017 
42.9% 39% 35% 32% 28% 27% 


More than 810 million active websites use WordPress as of 2023. This number is expected to rise as more businesses and individuals recognize the benefits of using this versatile platform. (Source:TechJury

Did You Know? 

“8% of WordPress websites get hacked because of a weak password.”  CodeinWP 

In fact, WordPress is the preferred platform for bloggers, with 97% of bloggers using WordPress as of 2023. This statistic underscores the platform’s user-friendly features and robust capabilities. (Source: DEMANDSAGE

Did You Know? 

WordPress is the most popular choice when it comes to website  development.  

In fact, 14.7% of the world’s top sites are powered by WordPress.  

Top companies and agencies, like New York Post, CNN, TED, USA Today, National Post, TechCrunch, and more prefer WordPress CMS over others. (Source: Manaferra

New Websites

In fact, in 2023, there are 661 new WordPress sites popping up every day, indicating the platform’s ongoing growth and widespread adoption. (Source: Manaferra

Page Views

Around 409 million people view over 20 billion pages each month through WordPress. This high level of engagement highlights the platform’s potential to reach a wide audience. (Source: CreativeMinds

WordPress Versions Usage

In the dynamic world of WordPress, staying updated with the latest versions can give your website a competitive edge.                       

Here’s a snapshot of the current usage percentages of different WordPress versions: 

Version Usage Percentage 
Version 6 70.9% 
Version 5 22.7% 
Version 4 5.9% 
Version 3 0.4% 
Version 2 less than 0.1% 

Most WordPress websites are currently running on Version 6, i.e., WordPress 6.2, while a significant number are still operating on Version 5. However, the usage of older versions is considerably less. (Source: W3Techs

Understanding these trends can help you make informed decisions regarding the need for WordPress Website Optimization services.  

Well, as the platform continues to grow and evolve, businesses that effectively optimize their WordPress sites will be well-positioned to drive conversions and achieve better results. 

WordPress Website Optimization Need

WordPress Website Optimization: Need

Having a well-optimized site is crucial for businesses looking to make a mark in the digital landscape.  

It’s not just about having an online presence; it’s about creating an exceptional user experience that drives conversions and improves search engine rankings. In this section, we will explore the significance of WordPress Website Optimization and how it directly impacts your online success. 

Significance of a Well-Optimized Website for Businesses

When it comes to online business, first impressions matter. Your website is often the first point of contact for potential customers, and a well-optimized site can make all the difference.  

It reflects your professionalism, credibility, and commitment to providing a seamless user experience. Studies show that a staggering 94% of users’ first impressions are design-related, highlighting the importance of a visually appealing and user-friendly website. (Source: CXL). Hence, the design of a WordPress site must not be overlooked during optimization. 

Therefore, WordPress Website Optimization is not just a technical task; it is a strategic move to maximize your online potential. By optimizing your website, you are ready to create a powerful online presence. This, in turn, drives conversions and propels your reach to new heights. 

The Missed Opportunities of Not Optimizing a WordPress Site

The Missed Opportunities of Not Optimizing a WordPress Site

Not optimizing your WordPress site can lead to missed opportunities that can impact your business’s success in the digital realm. In this section, we will explore the negative consequences of neglecting WordPress Website Optimization and shed light on the potential losses incurred. 

Slow-loading Pages

Website speed is crucial. Slow-loading pages can deter potential customers, with 40% of users abandoning sites that take over three seconds to load. Each lost visitor represents a missed opportunity for engagement, conversions, and potential revenue. To avoid such a scenario, WordPress Website Optimization is crucial. 

Poor Search Engine Rankings

Without proper optimization, your WordPress site may fail to appear in the top search results, rendering it virtually invisible to potential customers. With 75% of users never scrolling past the first page of search results, a poorly optimized site can result in a significant loss of organic traffic. For this reason, you shouldn’t miss out on WordPress Website Optimization services. 

Poor User Experience & High Bounce Rate

In today’s mobile-driven world, a non-responsive website leads to poor user experience and high bounce rates. Users are likely to abandon a site that is not optimized for mobile, sending negative signals to search engines and further impacting your visibility and rankings. 

Lost Conversions & Revenue

A poorly optimized WordPress site can hinder potential conversions and revenue. If your site is not user-friendly, fast, or visually appealing, visitors are less likely to engage with your content, fill out forms, or make purchases. Even a one-second delay in page load time can result in a 7% reduction in conversions. So, get ready for WordPress Website Optimization service. 

These are some missed opportunities of not conducting a WordPress Website Optimization of a site. 

Check Our Tips on Optimizing WordPress Site for Improved Speed

Want to take your WordPress site to the next level? Today, we’ll help you explore effective strategies to optimize your site’s speed and conversion rates.  

So, let’s dive in and supercharge your WordPress site for improved performance and sky-high conversions. 

Check Your Website Speed

First and foremost, speed is a critical factor in WordPress Website Optimization.  

A fast-loading site improves user experience, boosts your search engine rankings, and increases conversion rates. For this reason, Google has made it clear that site speed is a ranking factor, so don’t overlook this aspect.  

For this reason, eWay Corp recommends using tools like Google PageSpeed Insights to assess your site’s speed and identify areas for improvement. In case you are facing problem checking your site’s speed, call our professionals for quick guidance. 

Choose a Lightweight and Optimized Theme

Secondly, it’s important to pick a lightweight and optimized WordPress theme. Look for themes that prioritize speed and performance, such as Astra or GeneratePress. These themes come with built-in optimization features and ensure fast-loading websites without compromising functionality or design. 

Implement Caching Mechanisms

Thirdly, we recommend you activate a caching plugin like WP Rocket or W3 Total Cache. With these tools create static versions of your pages and reduce server load time. Moreover, it improves load times for returning visitors.  

Remember, caching is a powerful tool in your WordPress Website Optimization toolkit.  

Furthermore, you must also consider server-level caching solutions like Varnish or LiteSpeed Cache for even faster performance. 

Monitor and Analyze Website Performance

Fourthly, keep a close eye on your site’s performance using tools like Google Analytics, GTmetrix, or Pingdom. These tools provide valuable insights into load times, visitor behavior, and conversion rates.  

Regularly analyze the data and make data-driven optimizations to continually enhance your site’s speed and conversion rates. 

Optimize Images for the Web

Images are worth a thousand words, but oversized images can slow down your site. For this reason, we recommend using image optimization plugins like ShortPixel to compress and optimize images without sacrificing quality. Additionally, these tools reduce file sizes and ensure speedy delivery of visually stunning images. 

Minify and Combine CSS and JavaScript Files

Want to streamline your site’s code? Take advantage of plugins like Autoptimize or WP Super Minify to minimize CSS and JavaScript files. These tools remove unnecessary characters, reduce file sizes, and improve load times.  

Furthermore, consider combining multiple CSS and JavaScript files into one using plugins like Fast Velocity Minify or Asset CleanUp Pro. 

Utilize Content Delivery Networks (CDNs)

Ready to reach global audiences with blazing-fast speed? We recommend using a content delivery network like Sucuri or Cloudflare for your WordPress site. These CDNs distribute your website’s static content across multiple servers worldwide, ensuring quick delivery to visitors, regardless of their geographical location. So, it’s an important part of WordPress Website Optimization strategy. 

Optimize Database and Cleanup Unnecessary Data

As a part of WordPress Website Optimization, we suggest keeping the database in tip-top shape with plugins like WP-Optimize or WP-Sweep. These tools optimize database tables, clean up spam comments, and remove unnecessary data like post revisions. Moreover, by reducing database clutter, you’ll enhance query performance and improve overall site speed. 

Regularly Update and Maintain Your Site

Ninth, WordPress Website Optimization is an ongoing process. So, you should regularly update your WordPress core, themes, and plugins to ensure optimal performance. In case you don’t have time for an upgrade, we can help you with our WordPress support services. 

Also, as a part of optimizing your site, we suggest cleaning up your database regularly to remove unnecessary data. Remember, a well-maintained WordPress site is a high-performing one. 

Optimize Your Conversion Funnel

Lastly, let’s turn your visitors into customers! Simplify your conversion funnel with plugins like WooCommerce or Easy Digital Downloads. Also, don’t forget to streamline the checkout process, eliminate unnecessary form fields, and utilize compelling call-to-action buttons.  

Remember, by removing barriers and providing a seamless experience, you’ll increase conversions and drive business growth. 

By implementing these WordPress Website Optimization techniques, you can transform your WordPress site into a speed demon that drives conversions and brings sales. 

Take Professional Help for WordPress Website Optimization

Take Professional Help

When it comes to optimizing your WordPress site, eWay Corp is the trusted partner you can rely on. With our team having expertise in WordPress, we can help you unlock the full potential of your website by performing a smooth WordPress Website Optimization.  

Whether it’s WordPress Website Optimization need, WordPress website customization, or WordPress theme development, eWay Corp has the skills and knowledge to deliver exceptional results. 

Remember, with eWay Corp as your partner, you can rest assured that your WordPress site is in capable hands.  

So, why wait? Contact us today and let’s get started on optimizing your WordPress website to experience the benefits of a well-optimized website.  

Don’t forget to check out our page on WordPress Website Optimization today! 

eWay Corp's thought on WordPress Website Optimization

Our Thoughts 

Indeed, optimizing a WordPress website is not just a luxury; it is a necessity in today’s competitive digital landscape. By neglecting WordPress Website Optimization, you are not only missing out on valuable opportunities to improve user experience, but many other things. 

Without WordPress Website Optimization, you miss the chance to boost search engine rankings, increase organic traffic, enhance mobile responsiveness, and drive higher conversion rates and revenue. 

As a matter of fact, understanding the need for WordPress Website Optimization is the first step toward achieving online success. A well-optimized site ensures that your visitors have a seamless browsing experience, leading to higher engagement and increased chances of conversions.  

So, are you ready to supercharge your WordPress website? Don’t wait! Start your WordPress Website Optimization journey with eWay Corp professionals today.