Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere.

Content needs SEO to stand out in the din of mediocre blog posts clogging up the internet these days, and Google has said that one of the top three ranking factors for organic search is “content.”

But what does that mean?

 » Read more about: The Key To Your Content  »

The following information is an excerpt from Moz and some best practices regarding SEO for Google and Bing.

Google recommends the following to get better rankings in their search engine:

Make pages primarily for users, not for search engines.
Don’t deceive your users or present different content to search engines than you display to users, a practice commonly referred to as “cloaking.”
Make a site with a clear hierarchy and text links.

 » Read more about: SEO Best Practices  »

Would you ever sell your house without listing the address?

The question sounds absurd yet this analogy is happening to some degree all the time with websites. The real estate agent – SEO crawlers reach out to your site and are looking for information however if your code is not systematically built and titled accordingly the crawlers lose their way and cannot find the most important content in your site.

 » Read more about: Your Website Is Your Virtual Home: How Inviting Are You?  »