This Cookie Policy explains how eWay Corp ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at https://www.ewaycorp.com ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, eWay Corp) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Why do we use cookies?
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable analytics and marketing functionality, including identifying business visitors and supporting advertising campaigns. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights through the consent banner that appears when you first visit our Website, and at any time afterward by clicking "Consent Preferences" in our footer. The consent banner allows you to accept all categories of cookies or reject all non-essential cookies. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.
If you choose to reject non-essential cookies, you may still use our Website though some functionality (such as analytics on your visit and tailored advertising follow-up) will be disabled. You may also set or amend your web browser controls to accept or refuse cookies.
Cookies we use
Cookie orchestration on this Website is handled through Cloudflare Zaraz, which loads third-party tools at our edge so that, where possible, cookies appear under our own domain (.ewaycorp.com) as first-party rather than third-party. This improves load performance and privacy posture, but the cookies are still set in service of the third-party tools listed below.
The categories below match the consent purposes you can accept or reject in the banner.
Strictly necessary cookies
These cookies are required for the Website to function and to record your privacy preferences. They cannot be disabled through the consent banner.
| Name | Provider / Domain | Purpose | Type | Expires |
|---|---|---|---|---|
zaraz-consent | eWay Corp via Cloudflare Zaraz / .ewaycorp.com | Stores your consent choices so the banner does not re-prompt on every page load. | http_cookie | 1 year |
cfz_zaraz-analytics | Cloudflare Zaraz / .ewaycorp.com | Internal monitoring data used by Cloudflare Zaraz to operate the tag manager. | http_cookie | 30 days |
_GRECAPTCHA | Google reCAPTCHA / .google.com | Used by reCAPTCHA on our contact form to distinguish humans from bots. Required for form submission to succeed. | http_cookie | ~6 months |
NID | Google / .google.com | Google preferences cookie set in connection with reCAPTCHA. | http_cookie | ~6 months |
rc::a, rc::b, rc::c, rc::d-15#, rc::f | Google reCAPTCHA / www.google.com | Locally-stored values used by reCAPTCHA to distinguish humans from automated systems. | html_local_storage | Persistent |
_zalb_<id> | Zoho CRM / .zohopublic.com | Set when you submit our contact form. Helps Zoho associate your submission with the originating session for our internal sales follow-up. The <id> segment is a per-form identifier. | http_cookie | Session |
Analytics cookies
Set only after you accept analytics consent. These cookies measure how visitors use the Website so we can improve content and performance.
| Name | Provider / Domain | Purpose | Type | Expires |
|---|---|---|---|---|
cfz_google-analytics_v4 | Google Analytics 4 via Cloudflare Zaraz / .ewaycorp.com | First-party equivalent of Google Analytics 4's _ga cookie. Stores a randomly-generated client identifier used to distinguish unique users. | http_cookie | ~2 years |
cfzs_google-analytics_v4 | Google Analytics 4 via Cloudflare Zaraz / .ewaycorp.com | Session-scoped variant of the above. Distinguishes individual sessions for accurate session metrics. | http_cookie | Session |
Marketing cookies
Set only after you accept marketing consent. These cookies support advertising campaigns, conversion tracking, and B2B visitor identification.
| Name | Provider / Domain | Purpose | Type | Expires |
|---|---|---|---|---|
_gcl_au | Google Ads (Conversion Linker) / .ewaycorp.com | Stores attribution data so conversions can be linked back to Google Ads clicks (cross-domain conversion measurement). | http_cookie | ~3 months |
_gcl_aw, _gcl_dc, _gcl_gb, _gcl_gf, _gcl_ha | Google Ads / .ewaycorp.com | Conversion-linker variants set when traffic arrives from specific Google Ads networks (Search, Display, GA4, etc.). Only set when the corresponding ad type is in use. | http_cookie | ~3 months |
IDE | Google DoubleClick / .doubleclick.net | Used by Google to register and report a website user's actions after viewing or clicking one of Google's ads, to measure ad effectiveness and target follow-up ads. | http_cookie | ~13 months |
test_cookie | Google DoubleClick / .doubleclick.net | Set briefly to check whether the user's browser supports cookies. | http_cookie | 15 minutes |
pagead/landing, pagead/1p-user-list/<id> | Google Ads / googleads.g.doubleclick.net | Pixel-tracker requests fired when users land on conversion pages, used for remarketing audience builds. | pixel_tracker | Session |
b2b_<key> cookies (e.g., b2bjsstore_uid) | RB2B (Retention.com) / .ewaycorp.com | B2B visitor identification. Matches anonymous visitors to public business signals to surface visiting company information to our sales team. Does not identify the individual visitor. | http_cookie | ~1 year |
bcookie | LinkedIn / .linkedin.com | LinkedIn browser identifier used by the LinkedIn Insight Tag for ad targeting and reporting. | http_cookie | ~1 year |
bscookie | LinkedIn / .www.linkedin.com | Secure browser identifier used for the LinkedIn Insight Tag. | http_cookie | ~1 year |
lidc | LinkedIn / .linkedin.com | Used by LinkedIn for routing visitors to specific data center clusters. | http_cookie | 1 day |
UserMatchHistory | LinkedIn / .linkedin.com | LinkedIn Insight Tag — synchronizes user IDs across LinkedIn services. | http_cookie | 30 days |
AnalyticsSyncHistory | LinkedIn / .linkedin.com | Tracks last sync of the LinkedIn Insight Tag pixel with the user's LinkedIn data. | http_cookie | 30 days |
li_gc | LinkedIn / .linkedin.com | Stores the user's consent state for LinkedIn cookies. | http_cookie | ~6 months |
_linkedin_data_partner_ids | LinkedIn Insight Tag / .ewaycorp.com | First-party storage of the LinkedIn partner ID used to associate this Website with our LinkedIn Ads account. | html_local_storage | Persistent |
Other tracking
The Website also uses the following non-cookie tracking techniques. The same consent rules apply: storage and pixel firing are gated on your consent choices.
- Pixel trackers (1x1 transparent GIF images) used by Google Ads (
px.ads.linkedin.com/collect,pagead.googlesyndication.com,stats.g.doubleclick.net) and LinkedIn Insight (noscript fallback) to record page views and conversions without setting cookies. - Browser local storage and session storage used by reCAPTCHA, Zaraz, and RB2B for short-lived state that does not survive a browser restart in the same way cookies do.
- Server-to-server event reporting from Cloudflare Zaraz at the edge to Google Analytics 4, Google Ads, LinkedIn, and RB2B. These calls happen on Cloudflare's servers (not in your browser) but are still gated on your consent state.
How can I control cookies on my browser?
As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:
- Chrome: https://support.google.com/chrome/answer/95647
- Firefox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
- Safari: https://support.apple.com/en-ie/guide/safari/sfri11471/mac
- Edge: https://support.microsoft.com/en-us/windows/microsoft-edge-browsing-data-and-privacy-bb8174ba-9d73-dcf2-9b4a-c582b4e640dd
- Opera: https://help.opera.com/en/latest/web-preferences/
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:
- Digital Advertising Alliance: http://www.aboutads.info/choices/
- Digital Advertising Alliance of Canada: https://youradchoices.ca/
- European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Do you serve targeted advertising?
Yes. Once you accept marketing consent, we may serve advertisements through Google Ads and LinkedIn campaigns. These platforms use the cookies and pixels listed above to measure ad effectiveness and to show our ads to similar audiences on their networks. We do not sell your personal information to these platforms; we use them as service providers to deliver our own marketing. You can opt out at any time by clicking "Consent Preferences" in the footer and choosing "Reject Non-Essential."
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at [email protected] or by post to:
eWay Corp
1660 International Dr, Suite 600
McLean, VA 22102
United States