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Higher Education / Web Development /
RCoN
How eWay Corp Redesigned RCoN’s Website for Accessibility, Scalability & Student Recruitment
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Higher Education / Web Development /
A premier, fully accredited nursing research college based in Kansas City, the institution brings over 115 years of excellence in nursing education. It offers a 12-month accelerated BSN program for career changers, traditional BSN pathways, and operates from a state-of-the-art 78,000 sq. ft. facility equipped with advanced simulation labs.
RCoN partnered with Stamats and eWay Corp to redesign its website to improve user experience, accessibility compliance, and digital engagement. Their existing website lacked scalability, accessibility compliance, and flexible content management capabilities required for ongoing marketing initiatives.
Problem Statement
The existing website did not meet modern accessibility standards, lacked modular content management, and was difficult to maintain and scale. The client needed a fully accessible, responsive, and marketing-ready platform that could improve student recruitment, engagement, and digital experience.
Requirements
The client required a custom WordPress website built from approved Figma designs, WCAG 2.2 AA accessibility compliance, responsive design across all devices, reusable Gutenberg and ACF-based content blocks, CRM-integrated iframe forms, SEO readiness, analytics integration, and a scalable CMS that allowed non-technical staff to manage content efficiently.
Project Scope
Implemented Solutions
Developed a custom WordPress theme using Bootstrap 5 and Advanced Custom Fields Pro. Created 24 reusable Gutenberg blocks including hero banners, carousels, statistics, testimonials, accordions, events, and CTA blocks. Implemented full WCAG 2.2 AA accessibility compliance with semantic HTML, ARIA labels, keyboard navigation, and screen reader support. Integrated CRM-based iframe forms, Google Tag Manager, GA4, and Yoast SEO. Ensured responsive design and scalable architecture using CSS variables and modular components.
Services Provided
End-to-end WordPress development including environment setup, CMS configuration, custom theme development, Gutenberg block development, accessibility implementation, responsive design, SEO and analytics configuration, quality assurance testing, stakeholder coordination, training, and deployment support.
Results and Impact
Project Results
Successfully delivered a fully accessible, scalable, and responsive WordPress website aligned with RCoN’s brand and recruitment goals. The website provides improved usability, faster content management, and enhanced digital engagement capabilities.
Stats and Metrics
Delivered 24 reusable custom Gutenberg blocks; achieved full WCAG 2.2 AA accessibility compliance; 100% responsive across desktop, tablet, and mobile devices; integrated SEO and analytics tools; implemented modular and upgrade-safe architecture.
Business Impact
The new website provides a modern and accessible digital experience, improves student engagement and recruitment potential, enables internal teams to manage content independently, reduces technical dependency, and establishes a scalable foundation for future growth and marketing initiatives.
