When we try to define good SEO practices, we are faced with vast and dynamic scope. Search Engine Optimization (SEO) is constantly evolving. Despite this dynamic growth, there are certain vital features for organic ranking that all websites have in common. Although many digital marketing agencies employ these optimization techniques; they rarely cover the entire spectrum of SEO practices.
Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere.
Content needs SEO to stand out in the din of mediocre blog posts clogging up the internet these days, and Google has said that one of the top three ranking factors for organic search is “content.”
But what does that mean?
Would you ever sell your house without listing the address?
The question sounds absurd yet this analogy is happening to some degree all the time with websites. The real estate agent – SEO crawlers reach out to your site and are looking for information however if your code is not systematically built and titled accordingly the crawlers lose their way and cannot find the most important content in your site.
The most important factors for SEO in 2016 have been mobile-friendliness, analysis of a page’s perceived value, usage data such as dwell time, and readability and design. The plan for 2016 has been to create value for the consumer before asking anything from the search engines in return. When all parts of an SEO strategy have worked together smoothly, an awesome synergy has occurred — helping convert consumers.