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Boost Your Conversions in 2023 with an eCommerce Website Audit 

Soumi Biswas July 26, 2023 8 MIN READ



Ever wondered why your website isn’t converting the way you wanted, despite having top products or a killer site design? Well, you’re not alone. Many eCommerce website owners face the same challenge. But here’s the good news: a comprehensive eCommerce website audit might be the game-changer you need. 

An eCommerce website audit is like a health check-up for your online store. It uncovers hidden issues, provides actionable insights, and ultimately helps you boost those all-important conversion rates. So, let’s dive in and explore how an eCommerce website audit can turn your online store into a conversion powerhouse. 

Understanding eCommerce Website Audit

Understanding eCommerce Website Audit

Well, let’s get down to the nitty-gritty of eCommerce website audit, and why is it so important for your online store. 

Definition of an eCommerce Website Audit

Think of an eCommerce website audit as a doctor’s check-up, but for your website. It’s a thorough examination of your site’s health, from its performance and user experience to its SEO and content quality. For instance, if your site were a car, an audit would be like a mechanic checking under the hood, making sure everything’s running smoothly. 

Why are eCommerce Website Audits Necessary?

Now, you might be wondering, “Why do I need an audit?” 

Isn’t it?  

Well, according to a study by Semrush, 80% of eCommerce sites have 4 or more technical SEO issues. These issues can hurt your site’s visibility on search engines, and as a result, lower your conversion rates. 

In other words, without an audit, you might be losing out on potential customers without even knowing it! Therefore, regular audits are crucial to keep your site in top shape and ensure its optimized for conversions.  

After all, you wouldn’t want to drive a car with a faulty engine, would you? 

So, it won’t be wrong to say, an eCommerce website audit is your roadmap to a high-performing, high-converting online store.  

In the next section, we’ll delve into how these audits can directly boost your conversion rates. So, stay tuned! 

The Impact of eCommerce Website Audits on Conversion Rates

Ready to see how an eCommerce website audit can supercharge your conversion rates? Let’s dive in and explore the transformative power of audits. 

How Audits Can Identify Issues Affecting Conversions?

An eCommerce website audit is like a detective, uncovering hidden issues that might be sabotaging your conversion rates. For example, it can spot technical glitches that cause your site to load slowly. And guess what?  

According to Google, as page load time goes from one to three seconds, the probability of bounce increases by 32%. That’s a lot of potential customers clicking away! (Source: WebsiteBuilderExpert

Can There Be a Potential Increase in Conversion Rates After an Audit?

But here’s the exciting part. Once you’ve identified and fixed these issues, the impact on your conversion rates can be dramatic. In fact, research by the Baymard Institute found that an optimized checkout design can boost conversion rates by up to 35.26%! Imagine what that could mean for your sales! 

So, an eCommerce website audit is not just a nice-to-have, but a must-have for any online store serious about boosting conversions. 

Now, let’s delve into the key areas to focus on during your audit. 

Key Areas to Audit for Improved Conversions

Key Areas to Audit for Improved Conversions

So, now let’s move and take a look into the key areas one should focus on during your eCommerce website audit. 

Website Performance

Speed is king in the online world. A slow-loading site can frustrate users and drive them away. In fact, a delay of just one second in page load time can lead to a 7% loss in conversions. (Source: Gitnux

Tools for Checking Site Speed

Tools like Google PageSpeed Insights and GTmetrix can help you assess your site’s speed and provide recommendations for improvement. Remember, every second counts! 

User Experience (UX)

A site that’s easy to navigate can keep users engaged and encourage them to make a purchase. After all, a confused customer won’t become a paying customer! 

Elements to Check for a Good UX

Look for clear navigation, mobile responsiveness, and easy-to-find contact information. Also, ensure your checkout process is seamless and straightforward. 


What’s the role of SEO in driving organic traffic? Well, good SEO practices can increase your visibility on search engines, driving more potential customers to your site. And guess what? More traffic often leads to higher conversions! 

Key SEO Elements to Check During an Audit

Check for proper keyword usage, meta descriptions, alt tags for images, and URL structures. SEO tools like Semrush or Ahrefs can help with this. 

Product Descriptions

Your product descriptions should be informative and enticing, highlighting the benefits and features of your products. Think about it, a compelling product description can be the final push a customer needs to make a purchase! 

Tips for Creating Effective Product Descriptions

 Make sure your descriptions are clear, concise, and persuasive. Also, don’t forget to include relevant keywords for SEO purposes. 


Wondering if website security is at all important for eCommerce sites? The answer is a big – Yes. It helps in gaining customer trust. A secure website is essential for gaining customer trust. After all, if customers don’t feel safe, they won’t make a purchase. 

Tips for Ensuring Website Security

Ensure your site uses HTTPS encryption, has up-to-date plugins and software, and follows data protection best practices. 

Hence, focusing on these key areas during an eCommerce website audit can significantly improve your conversion rates. So, if you want a website audit for your eCommerce site, schedule a consultation with our experts. Remember, we are just a call away.  

Experts at eWay Corp are not only proficient in website audit services but can also make your post-audit journey a breeze! 

Tools to Use for an Effective eCommerce Website Audit

Excited to start your eCommerce website audit journey? Great! Let’s talk about the tools that can make your website audit process a breeze. 

Overview of Tools Available for Website Audits

There’s a wide array of tools out there that can help you conduct a thorough and effective audit. For instance, Google Analytics can provide valuable insights into user behavior on your site. 

Similarly, heatmaps like CrazyEgg can show you exactly where users are clicking and spending time on your site. Also, SEO tools like Semrush or Ahrefs can help you optimize your site for search engines.  

In fact, with tools like Semrush, you can not only analyze your site’s keyword rankings, but also analyze backlinks, and technical SEO issues. Remember, the goal is to gather as much data as possible to identify areas for improvement. 

On the other hand, user feedback tools like Hotjar can give you direct insights from your customers. 

In conclusion, using the right tools can make your eCommerce website audit more effective and less daunting. So, are you ready to dive in and start your audit? Remember, the more you know about your website, the better you can optimize it for conversions. Good luck! 

Seek Professional Help If Needed

Now, you might be wondering, “How do I use these tools?” Well, it’s simpler than you might think. For instance, you can obviously watch some video tutorials before working with Google Analytics or Google Analytics 4 (GA4) tool.  

However, GA4 is a bit complex tool for first-time users, and it can take much of your valuable time. So, if you find any difficulty in tracking metrics like bounce rate, page views, or average session duration, you should take professional help. 

Wrapping Up

Well, let’s wrap things up and look at the big picture. An eCommerce website audit is like a secret weapon for boosting your conversion rates. Remember, it’s all about identifying and fixing issues that might be hampering your conversions.  

From improving site speed and user experience to optimizing SEO and product descriptions, a website audit service from eWay Corp can transform your online store into a high-converting powerhouse.  

Need eCommerce Website Audit Partner with eWay Corp

Need eCommerce Website Audit: Partner with eWay Corp

Ready to unlock your eCommerce site’s full potential? Look no further than eWay Corp, a leading multinational IT services company that has helped countless industries with comprehensive IT services starting from Nonprofits, Healthcare, Manufacturing, Higher Education, and even Government. 

eWay Corp is committed to providing tailored strategies and solutions that fit your unique needs.  

So why wait?  

Contact eWay Corp professionals today and take the first step towards a high-performing, high-converting online store.  

Our Advice

So, here’s our final word of advice. Don’t make your eCommerce website audit a one-time thing. The world of eCommerce is evolving constantly, and regular audits can ensure your website stays in tip-top shape.  

Plus, a website audit will help you to deliver a fantastic shopping experience for your customers. After all, a well-optimized website is your ticket to higher conversions and increased sales. So, go for it and watch your conversion rates soar with eWay Corp! 

About the Author

Soumi Biswas is an experienced content writer at eWay Corp, with extensive experience in writing technical content related to eCommerce platfoms such as Adobe Commerce (Magento), BigCommerce & Shopware, web development & digital marketing.