The success of your online business largely depends on the e-commerce platform you choose. With e-commerce development becoming increasingly popular and a variety of platforms being available, choosing the best platform can be an arduous task. While selecting an e-commerce platform, look for the generalized features as well as those that are suitable for your business.

Magento is one of the most powerful e-commerce platforms loaded with features that can help you build a successful online store. To help you make an informed decision, we are stating why choose Magento for ecommerce stores.

Reasons to Choose Magento for Your E-commerce Business

Reasons for Choosing Magento for Your Online Store

1. Open Source

Magento has gained enormous popularity across the world because the platform is open source. Having open-source code, the platform can be customized, and any changes can be made to it to meet the requirements of your store. Moreover, the Magento Community Edition (CE) comes free, making it a great option for startups.

2. Security

Data theft and fraud, unfortunately, can happen in the digital world. You would want to make sure that none of your personal information or other sensitive data is used in any way or lost. So, security must be prioritized.

Magento has a security expert team that incorporates new ways to boost security and constantly updates.

3. Community

Magento consists of many developers, project and product managers, bloggers, programmers, and marketers, who work together to help customers attain better results.

So, if you have any doubt or question, rest assured that the community will offer you advice on how to optimize, fix an issue, or make any qualitative changes.

4. Flexibility

Being open-source, developers can freely make any desired changes to the platform. You can customize the frontend or backend, thereby bringing your ideas to life as well as meeting all requirements.

If there is a need to completely transform your website, rest assured that the flexibility offered by Magento will enable you to do so.

5. Multi-Store Feature

One of the most prominent reasons why choose Magento for ecommerce stores is that with Magento, you can go global with your online business. The platform allows you to manage different store views for multiple countries, each having its product catalog, from a single admin panel. This feature of Magento saves users a lot of effort and time.

6. Scalability

Besides being highly customizable and easy to use, this e-commerce platform provides users with the opportunity to grow. For startups that have newly ventured into the e-commerce world and have chosen Magento, there is a free edition they can make use of.

Once these businesses develop, grow and gain stability, they can opt for the Enterprise Edition of Magento that has some additional features, which can help to better optimize their store’s work.

7. Software Integration

Effective management of an online store may call for a lot of modules and extensions. Magento can easily integrate with them and third-party programs and software like eBay, Google Analytics & Shopping, PayPal, and other payment gateways.

8. SEO-Friendly

It is a well-known fact that SEO is the key to attaining high Google search engine rankings. Your online store’s position on Google will considerably influence the number of prospective customers finding your e-commerce site.

Magento is a completely SEO-friendly e-commerce platform using SEO best practices such as XML sitemaps, Advanced Permalinks, Meta information, OG Tags, and more.

9. User-Friendly

With smartphones and tablets increasingly becoming the preferred mode for people to access the internet, it is a must for your e-commerce site to be responsive. With Magento, your online store is responsive and appears perfectly on all devices, be it mobiles, laptops, or tablets. This makes Magento sites highly user-friendly and ones that are simply loved by visitors.

Embrace Magento for a Successful Online Business

If you are thinking about why choose Magento for ecommerce business, the above reasons are a good answer to your question. If you want a robust Magento e-commerce website that acts as a revenue-generating machine, it is good to have the pros by your side.

eWay Corp, together with Wagento, can help you get a feature-rich Magento online store for your e-commerce business. We have the technological prowess to build Magento e-commerce websites for small to large businesses. Our expert Magento team will be happy to guide you through adopting Magento for your e-commerce website. Request a consultation today to know more about our Magento e-commerce development services.