Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere.
Content needs SEO to stand out in the din of mediocre blog posts clogging up the internet these days, and Google has said that one of the top three ranking factors for organic search is “content.”
But what does that mean? Not any content, surely. Unfortunately, search engines are not handing out checklists for “high-quality content,” and they probably never will. That means it’s up to those of us who geek out on this kind of thing to study search results, mine Google Analytics and create massive spreadsheets that we pretend to be bored by but secretly love — all to bring you (and ourselves, who are we kidding?) a comprehensive guide to creating “high-quality” SEO content.
The following is a list of the most important factors for optimizing content for your online presence:
- SEO your content strategy
- Design good content
- Create correct content
- Check your keyword usage
- Technical SEO content issues
- Create ‘high-quality content’
They say beauty is in the eye of the beholder, but they have never tried to rank content in organic search. The truth is, for our purposes, beauty is in the eye of the target audience — as interpreted by a machine learning program at Google. To learn more about how to improve your content visit this link.
(Source: Search Engine Land)