Digital Marketing Executive – PPC

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Job Description

eWay Corp is a global digital solution company, a unique powerhouse of creative & digital experts with a passion for clever things. We are looking for a skilled Digital Marketing Executive – PPC for the India region. 

Key Responsibilities

  • Run & optimize Google Ads, Bing Ads, Facebook Ads & LinkedIn Ads Campaigns 
  • User Behaviour Tracking using tools such as Google Tag Manager, SEMrush. 
  • Knowledge of Google Keyword Planner/ SpyFu / SEMrush Keyword research tools. 
  • Track, report, and analyse website analytics data via weekly, monthly reports (Google Analytics/ SEMrush).   
  • Create landing pages for capturing leads or goal conversion.   
  • Execute tests, collect, and analyse data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.   
  • Knowledge of A/B, Multivariate, split testing to increase ROI of PPC Campaigns & to identify relevant and strong keyword searches to optimise campaign success. 
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.  
  • Creating targeted campaigns including writing required copy and testing landing pages. 
  • Working with relevant internal and external stakeholders to create copy and other creative content. 
  • Provide regular reports on performance metrics and market related insights. 
  • Analyse, monitor and report on ROI for all PPC campaigns. 
  • Analyse, monitor and report on competitors PPC campaigns including keywords being targeted. 
  • Manage and monitor spend to ensure it is in line with the assigned budget. 
  • Keep up to date with market and technology related developments. 

Skills & Requirements

  • 2+ years relevant experience in PPC Advertising 
  • Demonstrable experience in Pay Per Click, social media, and display advertising campaigns, Discovery & Performance Max Campaigns 
  • Hands on knowledge of remarketing campaigns. 
  • Solid knowledge of website analytics tools (e.g., Google Analytics / SEMrush)   
  • Experience in setting up and optimizing Google AdWords, Facebook & LinkedIn campaigns   
  • Certification (Google AdWords, Facebook Ads) if any will be an added advantage.   

Benefits & Perks

  • Remote & Hybrid Work Model
  • Medical Insurance
  • Flexible Public Holidays & Leaves
  • Flexible Work Hours
  • Skill Development, Training & Certification
  • Sodexo Meal Coupons*
  • National Pension Scheme*
  • Employee Provident Fund
  • Weekends Off
  • Loyalty Bonus Program

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Job Information


Job Type
Full Time

IT Services

Work Experience
2+ years