Digital Marketing Executive – PPC

Job Description

eWay Corp is a global digital solution company, a unique powerhouse of creative & digital experts with a passion for clever things. We are looking for a skilled Digital Marketing Executive – PPC for the India region. 

Key Responsibilities

• Run & optimize Google Ads, Bing Ads, Facebook Ads & LinkedIn Ads Campaigns 
• User Behaviour Tracking using tools such as Google Tag Manager, SEMrush. 
• Knowledge of Google Keyword Planner/ SpyFu / SEMrush Keyword research tools. 
• Track, report, and analyse website analytics data via weekly, monthly reports (Google Analytics/ SEMrush).   
• Create landing pages for capturing leads or goal conversion.   
• Execute tests, collect, and analyse data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.   
• Knowledge of A/B, Multivariate, split testing to increase ROI of PPC Campaigns & to identify relevant and strong keyword searches to optimise campaign success. 
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.  
• Creating targeted campaigns including writing required copy and testing landing pages. 
• Working with relevant internal and external stakeholders to create copy and other creative content. 
• Provide regular reports on performance metrics and market related insights. 
• Analyse, monitor and report on ROI for all PPC campaigns. 
• Analyse, monitor and report on competitors PPC campaigns including keywords being targeted. 
• Manage and monitor spend to ensure it is in line with the assigned budget. 
• Keep up to date with market and technology related developments. 

Skills & Requirements

• 2+ years relevant experience in PPC Advertising 
• Demonstrable experience in Pay Per Click, social media, and display advertising campaigns, Discovery & Performance Max Campaigns 
• Hands on knowledge of remarketing campaigns. 
• Solid knowledge of website analytics tools (e.g., Google Analytics / SEMrush)   
• Experience in setting up and optimizing Google AdWords, Facebook & LinkedIn campaigns   
• Certification (Google AdWords, Facebook Ads) if any will be an added advantage.   

Benefits & Perks

• Remote & Hybrid Work Model
• Medical Insurance
• Flexible Public Holidays & Leaves
• Flexible Work Hours
• Skill Development, Training & Certification
• Sodexo Meal Coupons*
• National Pension Scheme*
• Employee Provident Fund
• Weekends Off
• Loyalty Bonus Program