Digital Marketing Associate

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Job Description

eWay Corp is a global digital solution company, a unique powerhouse of creative & digital experts with a passion for clever things. We are looking for a skilled Digital Marketing Associate for the India region.

Key Responsibilities

  • Website keyword research, analysis & optimization 
  • Website on-page & off-page optimization for SEO Ranking  
  • Run & optimize Google Ads, Bing Ads, Facebook Ads & LinkedIn Ads Campaigns
  • User Behavior Tracking using tools such as Google Tag Manager, SEMrush
  • Knowledge of Google Keyword Planner/ Ubersuggest/ SEMrush Keyword research tools.
  • Track, report, and analyze website analytics data via weekly, monthly reports (Google Analytics/ SEMrush).  
  • Create landing pages for capturing leads or goal conversion  
  • Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns  
  • Knowledge of A/B, Multivariate, split testing to increase ROI of PPC Campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies. 

Skills & Requirements

  • 3+ years relevant experience in Search Engine Optimization/ PPC Advertising
  • Demonstrable experience in Pay Per Click, Social Media, and display advertising campaigns, Discovery & Performance Max Campaigns
  • Hands on knowledge of remarketing campaigns
  • Hands on knowledge of SEO Strategy & Implementation   
  • Solid knowledge of website analytics tools (e.g., Google Analytics / SEMrush)  
  • Experience in setting up and optimizing Google AdWords, Facebook & LinkedIn campaigns  
  • Certification (Google AdWords, Facebook Ads) if any will be an added advantage.  

Benefits & Perks

  • Remote & Hybrid Work Model
  • Medical Insurance
  • Flexible Public Holidays & Leaves
  • Flexible Work Hours
  • Skill Development, Training & Certification
  • Sodexo Meal Coupons*
  • National Pension Scheme*
  • Employee Provident Fund
  • Weekends Off
  • Loyalty Bonus Program

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Job Information

 

Job Type
Full Time

Industry
IT Services

Work Experience
3+ years

City
Pune

Country
India