The most important factors for SEO in 2016 have been mobile-friendliness, analysis of a page’s perceived value, usage data such as dwell time, and readability and design. The plan for 2016 has been to create value for the consumer before asking anything from the search engines in return. When all parts of an SEO strategy have worked together smoothly, an awesome synergy has occurred — helping convert consumers.
These five trends have had a significant effect on businesses, brands, and their SEO strategies, and certainly there will be other trends and changes impacting the field of search engine optimization in the new year. The following five trends will remain influential as 2017 approaches:
- Importance of mobile optimization (increased impact by 88%)
- Hands free voice search
- Slow load times decrease rankings
- Social networks tie in with websites
- Local search capabilities
eWay Corp offers a solution for all of your SEO & SEM needs. Click here to contact us and we will connect you with a search engine marketing expert right away!